About Synthro
HR built for South Africa.
We are building the performance operating system that growing South African businesses deserve — BCEA-compliant, AI-powered, and actually easy to use.
Why we exist
South African business runs on paperwork it never chose.
Leave is a spreadsheet nobody dares touch. Performance is a review that happens once a year, too late to matter. Compliance is a box of paper you pray is complete the day the CCMA calls. None of it is the work. It is the tax you pay to do the work.
We started Synthro because that tax falls hardest on the businesses that can least afford it. The systems built to fix it were made for London boardrooms and priced for New York, never quite right for a company in Johannesburg, Durban or Cape Town trying to grow without drowning in admin.
So we built the opposite: a platform that does the admin for you, keeps you on the right side of SA labour law, and gives you back the one thing software usually steals. Time to actually manage your people.
lost to HR admin per year
Admin time plus a part-time consultant
a week, every week
Per manager, on work no one chose
per BCEA non-compliance fine
When the paperwork fails you
Our vision
Every South African business should run on performance, not paperwork.
The mission
Give every company the kind of operations engine that used to be reserved for the Fortune 500: one that removes the admin, makes compliance automatic, and turns managing people into a measurable advantage. Affordable, local, and built for the day-one reality of South African business.
What we stand for
Compliance first
Every feature is built around BCEA, POPIA, and B-BBEE requirements.
Ruthlessly simple
If a manager needs a manual, we failed. Simplicity is non-negotiable.
Local by default
Rand pricing, South African labour law, ZA phone formats — always.
AI that earns trust
Our AI advisor cites the exact act and section. No hallucinations allowed.
Why Synthro
BCEA-compliant by default
Leave accrual, notice periods, and disciplinary workflows follow the Act automatically.
SimplePay integration
Push approved leave and timesheets directly to payroll — no double-entry, no reconciliation.
NALA AI advisor
Ask any HR question and get a cited, SA-law-grounded answer in seconds.
B-BBEE scorecard tracking
Monitor your EE and skills-spend targets in real time so audit season is never a surprise.
The People
Meet Our Team
Founder & CEO
Stop paying the admin tax.
Book a personalised demo. See how Synthro fits your business. No commitment required.